As we discussed last night, the items below are from the rubric for this final project. I've added suggestions in italics.
Audience Adaptation
Indicative of your ability to analyze and connect to a specific audience.
Adaptation includes what we discussed on the second week, including consideration for motivational and affective appeals, what might sustain or break down certain barriers and attitudes.
Integration
Your ability to seamlessly design and integrate images and visual elements to supplement the cognitive and affective consequences of your presentation.
Last night we saw a plethora (love it when I can use that word) of dense visual integration. Simplify. Remember this criteria: the image improves your ability to reach an emotional response or a cognitive consequence. Also, remember the impact of good design and composition, the rule of thirds, frame forces and vectors.
Use text as if every letter were precious. Single words have more impact than entire quotations. If you're going to speak it, it doesn't need to be spelled out before your audience as well.
For example: my credo is from a poem by Thomas Paine, It reads:
"Were life a gift, we have an obligation
Were love a magic spell, we need a rite;
And were all truth for us, one with illusion,
We have need for someone else’s sight.
Were there a door to life we could not open,
Who kept it closed might ask us for a fee;
Were heaven held by incorporation,
No doubt it’s stock would not be wholly free.
It is our fear that gives away our freedom;
It is our doubt that keeps full love away;
Our willing ignorance prevents our wisdom;
These are the only costs that we must pay."
It's the last four lines that have the impact I want to make for my audience, and what I speak to specifically in my own Hip-Pocket speech, so the words I'd use to punch the meaning are fear, doubt, and ignorance. That's all that appears in the integration.
Energy
Your ability to engage your audience through your non-verbal dynamics; movement, specifically during your transitions.
We redefined anxiety in class last night as energy, more fitting, I think. What is measured here is your ability to bifurcate and manage your non-verbal dynamics, how you move, gesture, express, and breathe.
Persuasive Appeal
Your ability to create an ideological turn and/or motivate your audience to a specific call to action using identified appeals.
You'll be attempting to appeal on a thinky or a feely level, hopefully both. Look at your propositions, identify which values they address, or even introduce, then ask yourself how you're going to resonate those values via your content in the hearts and minds of your audience.
Structure
Your presentation is set up with an attention-getting step, a declarative thesis and supporting propositions, transitions, backed and cited claims, and a conclusion with a call-to-action that wraps back to your attention-getting step.
I'll be looking for all of this; Remember, any claim you make without backing it up is plagiarism.
Delivery
Your articulation and enunciation, your use of gestures to support your points and emphasis, your control of movement and your bifurcation.
Tuh, fer, gonna, wool... heard them all last night. Don't want to hear them again. These are deeply imbedded speech habits that will only change if you eradicate them from your day-to-day speaking.
Remember dynamics, tone, volume, rate, speed, pitch. Remember meaning more than you remember the words. If you can feel it, you can express it. Interesting thing here as we watched those of you deliver a rote presentation last night: When you're struggling for the words, around 70% of your message is lost from the lack of non-verbal expression. When you have meaning, your whole body communicates.
Stretch
The progress you've made since your first attention-please speech.
I'll let you be the judge here.
Questions? Good. Post them in the comments section below, email them to me at comm4020@gmail.com, leave a voice message at 652-7801, or write them in the snow outside my office window.
You will be stupefying.
The Assessment Rubric
For your outside assignment, the speech you deliver to an audience of eight or more, create a rubric through which your audience can assess your presentation. You can interpret your own scale of evaluation, ranking evaluation measure 1 through 5, five being marvelous, one being "let's see what we can do to keep you from embarrassing yourself again," or something along that line
Create stems that assess the areas in which you want to improve. These areas may include the following:
Delivery
Consider areas such as tone, rate, enunciation, volume, movement, contact
Structure
Consider areas such as organization, sign-posting, a declarative thesis, transitions, AGS plus tie to AGS in conclusion, order
Visual Integration
Consider production organization of images and terms, image impact, control of visuals, integration of source citations
Audience Address and Adaptation
Consider inclusion, appropriate topic selection, managing noise, adapting to physical context, "pinging" and bifuraction.
Credibility
Consider backing all claims with sources either verbally or visually, charisma, character, and competency.
So, if I were creating a rubric, it might look something like this:
1.The speaker's volume and rate in their delivery made the presentation easy to listen to and understand
Create stems that assess the areas in which you want to improve. These areas may include the following:
Delivery
Consider areas such as tone, rate, enunciation, volume, movement, contact
Structure
Consider areas such as organization, sign-posting, a declarative thesis, transitions, AGS plus tie to AGS in conclusion, order
Visual Integration
Consider production organization of images and terms, image impact, control of visuals, integration of source citations
Audience Address and Adaptation
Consider inclusion, appropriate topic selection, managing noise, adapting to physical context, "pinging" and bifuraction.
Credibility
Consider backing all claims with sources either verbally or visually, charisma, character, and competency.
So, if I were creating a rubric, it might look something like this:
1.The speaker's volume and rate in their delivery made the presentation easy to listen to and understand
Not at All Seldom Sometimes Most of the Time Always
1 2 3 4 5
2. The images used in the presentation related well to the speaker's message, conveying emotion.
Unrelated Seldom Related Related Effective Powerful
1 2 3 4 5
...and so on. Build your rubric to address where you feel you want to improve, or where you're unsure how you're performing.
Once you've gathered the data generated by your collected rubrics, use each stem to organize your results, probably quantitatively, and interpret what the data mean, then email me your analysis.
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